A guest post contributed by the IsraKat.
After that feral feline from London outblogged me on my home territory on Thursday, I have decided to launch a preemptive strike. I don’t think even he would have the Hutzpa to write-up an event before it happens.
I however, am not restricted by such scruples, and anyway, can always update this report after the event if anything particularly blogworthy develops.
Originally intended to be a cosy affair in the conference room of the Jerusalem offices of the firm, the organizers missed out on how much of a crowd-puller professor Phillips is, and were astounded by the number of lawyers, patent and trademark attorneys who registered, necessitating relocating to a larger venue.
Cafe Hillel accepted the challenge, and offered us use of their auditorium. They also provided the refreshments, thereby setting new standards for Israel IP events, with freshly brewed cappuchinos and croissants and quiches warm from the oven.
Jeremy Ben David welcomed the participants and introduced Dr. Factor who spoke about competing marks, providing compelling evidence why to file early and widely. Professor Phillips then spoke with authority and humour about recent trademark developments in Europe. The apex of the seminar was Ms. Brandy Riger’s talk on the trademark pyramid, a witty presentation on handling international trademark portfolios. We were left in no doubt that Brandy is a nick-name that comes from branding, her expertise.
After a sumptuous tea break, Professor Phillips spoke again; this time on the topic of Community Trademarks and the OHIM, and tried to predict what the future had in store.
I am not going to second guess him here. I just hope that he didn’t foresee this preemptive strike!!!
The event finished with Adv. Aharon Factor speaking about the importance of using and maintaining ones trademarks; how litigating can strengthen a mark and how using a product name as a common noun or convertng to a verb can lead to it being lost.
A good time was had by all. We are grateful to Professor Phillips for being so generous with his knowledge and his time.





















