On 19 January, 2006, Israel Commisioner of Patents & Trademarks, Dr. Meir Noam, ruled in favour of British based, International Chemical Giant ICI, and refused to register Dewilux in the trademark register, due to its similarity to Dulux, ICI’s flagship paint product. Dulux has been in use since 1931, but Turkish Paint brand Duwilux has been around for over 50 years as well. This decision reflects the similarity in pronunciation between the two marks and that Dulux can be considered as being an Internationally well-known Mark. It accords well with similar decisions reached on this issue in other jurisdictions.
The IP Factor
Opinionated Intellectual Property News Blog with an Israel Slant
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