An Israeli bakery has filed a suite accusing another Israeli bakery and a U.S. importer of trademark infringement.
The plaintiff, Matzot Aviv Ltd.has been making matzos (unleavened bread – essentially a wheat and water based cracker with a cardboard like texture and taste) since 1887.
Matzot Aviv LTD. ships more than a million pounds of matzos to the United States each year. They claim that their trademark “Aviv” is being used by Patisserie Aviv, another Israeli bakery whose products are imported by Bagel Bites USA Inc.
The charges were filed after Matzot Aviv sent Bagel Bites a “cease-and-desist” order, which was ignored.
