The cute 10 year old on the packages of Elite drinking chocolate powder has sued the Elite Strauss group for 5 Million shequels. Apparently the less cute 21 year old soldier received a mere 3520 NIS (about $1000 back then) in 1998 from an advertising agency and feels he deserves a slice of the profits made on his back.
Elite Drinking Chocolate
I would assume that flaws if any, in the contract between Elite, the model Roy Croyatori and the modeling agency, should be covered by the statute of limitations. That as may be, the idea of a model on a label deserving a percentage of sales from a product seems to me to be rediculous. His work finished ten years ago. Others manufactured, marketed and distributed the brand leading chocolate powder. I think his right to benefit from income from the product are about as ridiculous as his liability to compensate customers who suffer from lactose intolerance or an obligation to pay dentist’s bills for fillings required by children addicted to the beverage. We’ll see what the court does with this.
Incidentally, chocolate as a drink has a history going back perhaps 3000 years.
ON 27 August 2007, the IPKAT published a similar story re Taster’s Choice: http://ipkitten.blogspot.com/2009/08/wake-up-and-smell-damages.html
