On appeal, the Deputy Commissioner of Patents and trademarks at the Israel Patent Office has upheld a trademark examiner’s decision not to allow registration of Ein Gedi as a name for cosmetics (decision re application number 171632), but in the parallel case number TM 171834, has allowed the name together with a graphic element as follows:
The applications, filed by Ein Gedi Cosmetics LTD., relate to perfumes, cosmetic preparations and other products; all included in class 3.
The ruling considers the name of the oasis and Kibbutz by the Dead Sea somewhat indicative of the product type due to the health properties of dead sea minerals, and, presumably the persimmon oil extracted there in Mishnaic times.
The ruling establishes a link between the place name and cosmetics and since the goods are not manufactured there, the name is not arbitrary and is apparently Read the rest of this entry »
Posted by Dr Michael Factor 
