Australian Patent Office Opens Melbourne Examination Center

September 10, 2009

 

According to a press-release issued by the Australian government, a patent examination office is to be opened in Melbourne, providing 41 local jobs. See:

http://www.ipaustralia.gov.au/pdfs/news/Melbourne%20Patent%20Examination%20Centre%20Opens%20FINAL.pdf

We hope this is a sign of increased interest in patenting, signifying that the World Wide Recession is soon over.


Pixar Sued by Luxo Lamp Company for IP Infringement

September 10, 2009

The Norwegian lighting company Luxo, whose lamps inspired the animated Pixar logo, is suing the Disney subsidiary for peddling a limited-edition version of its lamp to promote the film “Up.”

Apparently, Luxo holds a trademark on both its brand name and on the design of its desk lamp, which is part of the Museum of Modern Art’s permanent collection, and has sold more than 25 million desk lamps worldwide.

The lawsuit requests that Pixar drops the image which Luxo believes will “cause devastating damage to Luxo and dilute the good will which Luxo has built up” and confuse customers.

Pixar’s founder John Lasseter apparently admits the lamp on his desk as inspiration for Pixar’s logo.


The strange affair of the bleach-free soap-powder

September 9, 2009

Proctor & Gamble attempted to obtain a trademark for“Ace Al-Economika”

Recket Benckiser, the manufacturers of Kalia laundry detergent had a mark for “Kalia al economika”which means “bleach free Kalia”. They had also tried to trademark the phrase “al economika”, with the mark originally being allowed but subsequently, Ms. Nurit Maoz, the Head of the Trademark Department at the Israel Patent Office wrote to them to tell them that the allowance was a mistake and to cancel the mark, subject to appeal.

Recket Benckiser opposed Proctor & Gamble’s application and appealed the decision not to alow the word mark. P&G opposed their usage of the phrase.

Now the term “al ekonomika” is apparently a coinage of Recket Benckiser but is considered descriptive, and although the manufacturers of Kalia may have been the first to use the adjective, by its nature, the prefix ‘al’ implies without, as in “al chuti” – cordless, “al sabon” – soapfree and “al kamat” – creaseproof (synthetic material).

Now descriptive marks are generic and thus non-registerable, but arguably although very many things, including chocolate, soup powder, children’s toys and mobile phones and soft-drinks are bleach free, by drawing attention to this fact, surely by virtue of the creativity, the term should be protectable. (Actually, slogans are not generally protectable in Israel either).

Why didn’t they keep the improved formulation without bleach a trade-secret, or patent it? Well apparently, laundry powder NEVER contains bleach and advertising the powder as bleach-free was merely a sales gimmick.

The fact that no laundry powder contains bleach and so all are bleach-free was considered irrelevant. nevertheless, since apparently the gullible Israeli public thought that bleach free laundry detergent was something good, P&G wished to use the phrase an adjective in part of a name and to obtain a trademark for so doing.

So why should P&G deserve a mark? Well apparently the term Al Ekonomika means more than simply bleach free, and implies bleachless-but-having-the-desirable-characteristics-of-bleach-without-the nasty-side-effects-which explain-why-laundry-detergents-never-contain-bleach-anyway. now that’s an awful lot of explanation for one two little monosyllable prefix al to mean. How does it work? well, there are other negatives like bli, and l’lo (un, free, without); al has Biblical negatives that mean much more. The term is used in the Akedah, the Binding of Isaac - ”put not thy hand on the boy”. See what I mean?

The two letter negative disclaimer resonates with the pain and anguish of 3500 years of Jewish History!

the problem is that ”al sabon” means soap-free in a soap-free soap fashion, and is applied to soapless detergents for washing the face, i.e. having a pH of close to neutral, and not based on sabonification, but still effective.

So both sides brought along their linguists and philologists to show how the term meant more or less than XXXless.

The Commissioner of Patents ruled that regardless of who used the term first, since it is an adjective it is public domain and despite the fact that Recket Benckiser had a long period of being the only users of the phrase they had coined, it was still generic.

Citing decisions for other coined terms that are immediately understood, such as oven-chips, in the ruling, the word mark for the term remains cancelled and both parties were allowed to use the term as part of their marks with a disclaimer.

I believe that Dr. Noam is correct in this decision, which is well argued and thorough. Nevertheless, I  humbly suggest that Recket Benckiser should consider suing for copyright infringement against other manufacturers. Copyright is litigated at the district court level and appealed to the Supreme Court. Since there are no specialist IP courts in Israel and since Israel’s judges are not generally familiar with IP Law and have been known to make rediculous rulings, it is not inconceivable that the first user of a phrase could get rights for 70 years or so… 

What is not clear however, is where the term ekonomika comes from. It is not Biblical and seems to imply economical or something. Someone must have coined that word, and since Modern Hebrew is only a spoken language for less than a century, perhaps the term belongs to someone.


Dates of December sitting for Israel Patent Attorney Exams Published

September 8, 2009

For those of you eagerly waiting another bite at the Israel Patent Attorney exams, here are the dates:

Vivas (that’s orals for Read the rest of this entry »


Netex Obtains Patent for Search Optimization; may challenge Google and Yahoo

September 8, 2009

Netex, an Israel startup has been issued a US patent some 11 years after filing.

The patent called www.addressing relates to a method of WWW page retrieval from a web site, comprising entering information associated with the site; and directly displaying said page, using a browser, without any additional user intervention. Preferably, the information is in a non-Latin language. Alternatively or additionally, the information does not meet domain name specifications, for example, being in a free-form format.

The original priority document was filed in Israel in 1998.  Following allowance, Netex’ shares jumped 144%.  After perusing the claims, it does seem that they have the basis to sue giants like Google and Yahoo, but it is by no means clear that the patent will stand up in court, should a court hear the case. 

Google certainly have the search engines to find any missed prior art, but realistically, nothing will happen until the Supreme Court hears re Bilski, and it is not clear whether patents of this nature will remain patentable material or not.

If the large search engines choose to fight, they have the resources to do so. They may settle out of court.  Who knows?


Whose Invention is it? – A report on a high-profile seminar in Israel, by the IsraKat.

September 7, 2009

MF COMMENT- As a co-organizer of this event, I have asked the IsraKAT, a distant cousin of the IPKAT http://ipkitten.blogspot.com/ to report objectively on the proceedings!

Kosher Cat

 

 The seminar, which is the fifth in a series of programs co-hosted by JMB, Factor & Co. Israel’s International IP Firm together with the ONO Academic College, was attended by almost 200 people, included faculty members from Israel’s universities, representatives of technology transfer organizations, hospitals and government, attorneys-at-law, patent attorneys, engineers and entrepreneurs.

The event commenced with a reception sponsored by WIPO, which featured plenty of the IsraKat’s favorite smoked-salmon nibbles and was a great opportunity to mingle.

The main program commenced with words of welcome from Managing Partner Jeremy Ben-David of JMB, Fa(c)tor & Co., who compered the first half of the evening; from Professor Dudie Shwartz, Dean of the ONO Law Faculty  and from Ms. Li Maor who sits at the Israel desk of WIPO in Geneva and represented WIPO.

The first presentation was given by Dr. Shlomit Yanitsky-Ravid who recently received a Ph.D. for her dissertation on the subject, who explained how she believed the Israel Patent Law could be creatively interpreted to show that employee inventions actually belonged to the inventor employee – and not to the employer as was previously thought by those who read the law without the benefit of her creative legal interpretation.

It is rare for employee rights to get to the Israel courts, and it would not be surprising if the labor courts which tend to favor the employee, were to agree with her reasoning, so though not a fair interpretation of what the legislators intended back in 1967, it is not inconceivable that a judge would follow her exegesis.

In contrast, the IPKat handler and blogmeister, Professor Jeremy Phillips of the Center for Intellectual Property, Queen Mary London, and consultant to Olswang’s a leading London IP firm, gave a humorous presentation relating to international aspects of the subject. In addition to debunking much of Dr Yanitzky Ravid’s thesis, he presented strong arguments to the effect that the issue was actually a non-issue, showing that neither WIPO nor the WTO nor the EU considered it worth regulating and went on to explain suggest that when the UK addressed the issue in 1977, they got it wrong!

After a coffee-break with delicious chocolates and pralines, former Chief Accountant of the State of Israel, Dr Yaron Zelekha (now an economics lecturer in the Ono business school) defended the national interest as he saw it and made a strong case to enforce the Law for government employees. He explained what prompted him to push for an inter-ministry committee to regulate on the issue, believing that the absence of legislation has lead to a situation where state employees, notably doctors, have, by patenting and developing their inventions privately,  misappropriated millions of shequels that rightfully belong to the State.

Dr. Rachel AdatoKnesset Member, Dr. Rachel Adato who is a gynaecologist and medical researcher by training, took exception to Dr. Zelekha’s thesis and tried to explain the difference between government hospitals and private hospitals. The difference was lost on the IsraKat who finds both serve similar food, are staffed by doctors and nurses and seem to offer the same services to the same sorts of patients. He suspects that this was the point. Certainly a good case could be made that doctors at both types of institution should have similar opportunities to benefit from their inventions. Dr. Adato’s apparent inability to understand the concept of tax banding, with a decreasing royalty for each increasing income band, somewhat detracted from the forcefulness of her presentation.

Professor Chaggit Messer-Yaron, the Dean of the Open University, Former Chief Scientist to the Department of Trade and Industry and former head of Ramot – the tech transfer organization of Tel Aviv University argued that the current system of giving university researchers 40-50% of the royalties collected by the technology transfer companies was too generous and didn’t take into account the fact that the inventor took no risk, she also, rather bravely challenged the almost universally held consensus that copyright of academic papers should belong to the authors and not to the institutions.

The event, now running hopelessly late, but with a lot of people staying to the end, finished with a panel discussion chaired by Dr. Michael Factor that featured:

  1.  Dr. Shulamit Hirsch of Ramot (the tech transfer organization of Tel Aviv University), who explained how things work in academic research.
  2. Former Knesset Member Ms. Molly Polishuk Bloch who had chaired the 20o5 Knesset Science and Technology Committee and had proposed a law to regulate the issue of state employees, who explained that in her opinion, the model for university researchers seemed to work and shouldn’t be tampered with, but that there was a need for regulating the rest of the public sector, including army, police, govt. research centers and hospitals.
  3. Mr Dov Hirschberg currently director of Powermat, an electronics start-up and of Compugen a genetics company. Mr Hirschberg is formerly a director of the BIRD Foundation and had some valuable insights to share.
  4. Mr. Perry Smith, VP of NDS and head of intellectual property development, who explained, much to Dr. Ravid’s chagrin, why he felt that the fairly draconian contract by which all employees inventions belonged to the company and a token $3000 was sufficient incentive, particularly as their name appeared on the patent certificate.

The program was balanced in that the three main areas: academia, public sector and private industry were addressed. The lack of consensus between speakers the is indicative that despite Professor Phillips’ contention, the topic is at least widely perceived as being relevant.

One suspects that people’s views on the topic reflect their general political persuasions, with those of socialist persuasion favoring greater regulation and those of a more liberal position preferring to minimise the public sector.

Perhaps the only point of general agreement was that care should be taken to prevent a regime that encourages  inventors, particularly doctors and academics, to  emigrate and file abroad.  All in all, a successful event that was very well-attended, that attempted to raise and discuss the issues objectively. Unfortunately though, it seemed to raise more questions than answers.


Israel Patent Oppositions: Should substance or procedural issues win out?

September 7, 2009

In Opposition proceedings against IL 151450 and IL 120382, Dexel Ltd. Opposed patents filed by Wyeth.

Wyeth (represented by Richard Luthi and Partners) objected to Dexel (represented by Cynthia Webb and Partners) providing new substantive grounds for objection at a relatively late stage in the proceedings.

The arguments for allowing new material to be entered is that the important thing is whether there is novelty and inventive step over the prior art. Occasionally, relevant prior art only comes to light at a relatively late stage in the proceedings.

The argument for not allowing material to be submitted past the initial deadline for producing evidence is that delaying a patent issuing indefinitely is almost as good as having it cancelled, since until the opposition is disposed of, the patent cannot be enforced.

Additionally, it should be noted that a patent can be voided in the courts, or if invalid, competitors can infringe and void the patent when the patentee sues for infringement.

In a decision published on 1 September 2009, the arbitrator of patents decided to allow the new material to be entered for consideration, providing it didn’t have sufficient importance to tip the balance regarding the validity of the patent.

We find this ruling a little absurd.  It means that the arbitrator will consider the new evidence and know of its existence and understand it’s relevance. After examination of it, if previously supplied evidence is insufficient to invalidate the party, will validate it even if the new evidence is novelty destroying, and would have convinced an Examiner not to have allowed the patent had he been aware of it!

Clearly the opposer will appeal to the court and win, so this decision merely wastes public resources, time and money.


Israel Restores Australian Patent Office’s Kashrut Certificate

September 7, 2009

In Patent Office Circular,  M. N. 75, the Israel Commissioner of Patents, Dr. Meir Noam, has restored Australia to the list of countries whose examination is considered on a level with the Israel Patent Office’s standards, such that as far as novelty, inventive step, unity of invention and utility is concerned, if the Australian patent office grants a patent for an invention, the corresponding Israel application is allowable under Section 17c of the Law, providing the claim-set is conformed.

Back in 2008, Dr. Noam removed Australia from the list but did not provide any explanations for his actions. Presumably the decision was based on some perceived flaw in the Australian examination. Apparently Dr. Noam is now assured that Australian patents are up to standard.

Whilst accepting Dr. Noam’s authority to decide who should and should not be in the list, we believe that in the interests of transparency, the Commissioner should provide at least minimal explanation for such changes.


New? Guidelines Re Registered Designs – Circular M.N. 74

September 6, 2009

In Circular M.N. 74, dated 3 September 2009, the Commissioner of Designs and Patents has ruled as follows:

  1. Based on Regulations 19-26, the Commissioner (presumably by proxy via Examiner) may request additional images including those without shading, etc. and / or a model,  Failure to comply will prevent continuation of Examination.
  2. If the Examiner comes to the conclusion that an application does not describe a device appropriate for design registration in an acceptable manner,  the Examiner may serve a final rejection, to which applicant must respond in one month by requesting a hearing before the Commissioner or an arbitrator. Failure to do so will result in the case being closed.

I must admit, that I don’t see what this Circular changes or clarifies, as the Examiners have always asked for additional images when they didn’t understand the design, and a refusal was always appealable.

 I assume that the Commissioner in simply putting the design department into order and trying to close long-open cases.


Eden canned!

September 4, 2009

Israel trademark application number 186296 to Shimurei Eden Ta’asaiyot Mazon (2007) Ltd, (literally, Preserved Eden Food Industries 2007 Ltd.) is illustrated below:

Eden Mark

After allowance the mark published for opposition purposes and was opposed by David Benino who owns a word trademark for “Taste of Garden of Eden”, claiming the usual passing off, confusing the public, etc.

Benino markets patisserie goods, not tinned foodstuffs. However,  on the basis of the creative but somewhat ludicrous argument that, since Benino had to disclaim unique rights to the word “taste” to register his mark, by default, he had obtained unique rights in the words garden and Eden! 

The Arbitrator of Intellectual Property,  Ya’ara Caspi Shoshanni, rejected the argument, and in a rather boring 9 page dissertation, applied the so-called “triple test”, comprising examining:

  1. Appearance of mark
  2. Sound of mark (phonetic test)
  3. types of customers
  4. types of goods covered by the mark
  5. everything else of relevance

The fifth volume of the trilogy apparently includes:

  1. marketing channels
  2. the logical test
  3. the clear-thinking test

Somewhat laboriously, we were exposed to the reasoning why tinned fruit and veg. marketed in supermarkets would not be confused with the products of a local pastry shop in Netanya having a personal relationship to the client.

Now I don’t expect either party to the proceedings to point out that the words garden and Eden and indeed the phrase Garden of Eden are practically generic phrases for quality foodstuffs and thus inherently none distinctive. However, I would expect Ms.  Caspi Shoshanni to have noted in passing that amongst other trademarks, there is Water of Eden for a leading Israeli mineral Water and Tal Eden for a boutique cheese; particularly since she did reference the recent Tal Eden trademark decision (no 169507) where likelihood of confusion and passing off between Tal Eden and Tal Emek (literaly Eden Dew and Valley Dew) was dismissed. 

To me this seems obvious, but in view of it not being applied, I would like to humbly suggest a sixth strand should be applied to the triple test; the Connotations and Meaning Factor (pun intended).

Briefly, in applying the Connotations and Meaning factor, one would examine if a word like Manna, Eden, Paradise, Heavenly, etc. should, by virtue of its meaning (which in this case implies a divine quality and purity), should, even if used and registered as a trademark, confer minimal rights to restrict competitors.

The ruling that the Elite and Milka cows could graze in peaceful coexistence as trademarks for chocolate in the trademark register, and that Galillee Vineyards for Arak and Galillee Hills Vineyards for wine, could coexist without confusing the public, made this whole opposition process a little rediculous. 

The following questions remain open:

  1. Can the “Waters of Eden” trademark be diluted?
  2. Whether Adam and Eve would have established a canning factory had they not fallen from grace?

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