The authoress, Ms. Tamar Borenstein, created the well known (in Israel) character “Kofeeko”, a mischevous monkey who appears in children’s books.
Five months ago, “Almost Free Stores”, a supermarket chain started selling a breakfast cereal called Kofeefo, using a monkey with that name.
Ms. Borenstein claimed that the cereal was trading on her copyright and that the supermarket chain was guilty of Unjust Enrichment. The supermarket owners claimed to have purchased the character from Fotolya, a website selling images.
The main decision is pending, but Judge Yehuda Zeft, Deputy President of the Tel Aviv District Court decided that Under section 11 of the 2007 Copyright Act, the authoress had exclusive rights to do what she liked with her character and on balance, the supermarket chain would suffer little loss if they were given a month to use up supplies and has issued a temporary injunction against the supermarket chain. One of the things that swayed him was that an employee of the supermarket chain apparently gave a receipt for Kofeeko instead of Kofeefo.
Comment
A monkey in Hebrew is Kof.
Kofeef is a pet name for a monkey rather like “doggie” as a pet name for a dig. It is a singularly generic name for a monkey character. Googling Kofeefo in Hebrew produces a wide range of pet monkeys from both the old and new world and miscellaneous marmosets, lemurs, etc.
Kelloggs used a monkey called Jose to sell Cocoa Krispies in the US when the cereal was introduced in 1958, and since 1986 when he replaced (fellow magician) Sooty, Coco the Monkey has been used for the UK branding of the cereal - Coco Pops.
Children’s books often have monkey characters. One of Noddy’s friends in Toy Town is Martha Monkey.
I am not sure that the character Kofeefo is more similar to Kofeeko than to other monkeys of the genre. Unlike the judge, I do not see the fact that the monkey is clothed as being particularly significant. I think the names are similar, but the name Kofeefo is so similar to monkey that it is fairly generic.
I think the Right Honerable Judge Zeft is wrong in his understanding of Section 11 of the Copyright Law. The copyright in Kofeeko is infringed by copying a substantial portion of the creative work. The image here is not a substantial part of the book. The image of the monkey is not obviously identifiable with Kofeeko. The monkeys are different.
The correct grounds should be trademark infringement. Borenstein has a number of trademarks.
We await the main trial with interest.
T.A. 8820-01-10 Borenstein Lezer vs. A.R. Zim Direct Marketing LTD.