The World Intellectual Property Organization has announced that it is adopting a new logo for the 21st Century.
This seems as good a way as any to mark World IP Day!
Actually, WIPO is merely jumping onto a rolling bandwagon, with the various national Patent Offices becoming Authorities and choosing new badges for themselves.
I hope Frances Gurry, the head of WIPO who kindly sent me a press release about the new branding will forgive me for pointing out that the new logo is reminiscent of a tube of Sensodyne toothpaste.
Anyway, in the interest of avoiding embarrassment for them losing their new image, I hereby offer my services to WIPO to help them register their mark as a trademark in Israel!
