The Eveready Battery Company LTD. filed Israel trademark application numbers 20449 and 204832 ”Free your skin” for shaving cream and gels and for razor blades in classes 3 and 8.
Ruling the marks descriptive and lacking distinctiveness, they were refused, and, in a ruling by Deputy Commissioner of Patents and Trademarks, Noach Shalev Shmulovich, the refusal was upheld, despite the mark being registered in the US and thus arguably allowable under Section 16.
