
Mally Levy is an Israeli model. When she married back in 2003, there were many other brides that wanted to be married in similar dresses and rented or bought them.
Galit Levi, the designer of Mally Levy’s wedding gown, calculated that by selling and hiring similar dresses, she would make a small fortune. When the orders dropped off faster than she suspected, she recorded a conversation with the fabric dealers in which they agreed that she’d been promised exclusivity, then hired private investigators to see which of her competitors were offering similar dresses. She sued the fabric wholesalers for breach of contract and other designers for passing off, and the competing designers and the cloth distributors for breach of contract regarding exclusivity for the fabric, unjust enrichment, damage to her reputation and passing off. The compensation claimed was NIS 2,532,652 (about US $ 840,000).
In a long, but beautifully reasoned and well written decision, Judge Achikam Stoler dismissed the claims, upheld the counter-claim of the fabric wholesalers and awarded legal costs to 4 or the five defendants. Instead of collecting in damages, Galit Levi ended up having to pay NIS 312,356 awarded to the defendants in legal fees and counter-claims.
The judge accepted that the plaintiff had proven that there was a verbal agreement between her and the importers as to exclusivity for the fabric, but found that such an agreement was poorly defined as to what the obligations of both sides were. Based on the testiment of the importer and of a leading designer, it was established that the nature of the verbal contract was a first right of refusal. In other words, the importer would import small quantities of the fabric and offer them to the plaintiff and, if the plaintiff would purchase the stock, would have exclusivity thereby. Otherwise, the importer could offer the fabric to other parties. The plaintiff understood the exclusivity as meaning that she was entitled to exclusivity for at least the season, however the importer, Trobolski Brothers LTD., were more convincing with their version, particularly as they were able to bring another leading designer, Danny Mizrachi, to collaborate their version. Judge Stoler ruled that although the Israel Courts had latitude to write details into a contract, there was a limit to what missing details and clarification he could add to a verbal agreement, and that the plaintiff had not established her version of what was agreed.
The various designers were not necessarily using the same fabric but arguably, another flowery gifyur (French lacy fabric), of which there were a range available from various wholesalers. Indeed, the plaintiff had made Mally Levy’s dress from one fabric and the rental dresses from 54 meters (4 bolts) of a different version.
It was clear that Mally Levy’s dress was made from the 9.5 meters of flowery gifyur fabric that the supplier had in stock and that he had previously sold to other parties.
The various competing dress-makers all claimed that even had the importer offered some type of exclusivity, they were not bound by this agreement that they could not know about and were not party to.
the judge accepted that following A.Sh.I.R. it was possible to get compensation under the Law of Unjust Enrichment where the plaintiff had failed to register her design. However, the judge was not convinced that the plaintiff deserved wide protection as another Israel designer had exhibited a similar dress in a previous season and admitted that he himself had been influenced by foreign designers.
The private investigators were able to order Mally Levy style dresses, but on cross-examination, admitted that they had no knowledge of fashion or the law, and thus were unable to give competent testimony that the dresses were similar enough to establish a case of unjust enrichment or passing off. The judge ruled that in a case like this, the plaintiff should have produced her dress and those of the various defendants to enable the court to directly compare. A video of the model in the dress was inadequate.
Three of the four defendants were able to show that their dresses were somewhat different, one using pearls, where the plaintiff had used crystals, etc. Galit Levi’s creation is based on a bustier or corset, whereas one of the defendants was using a different type of body. One of the allegedly passing off designs was apparently a two piece creation!
One defendant who had not fought throughout but relied on the work of the others was not awarded costs. The others were each awarded NIS 50,000 (about US $15,000) in costs.
The importer also cleared up a further in debts for orders not paid for and for damage to his reputation.
Judge Stoler also ruled that the plaintiff had not established the accuracy of her figures for months prior to the copies being made. She had not isolated rentals and sales for the dress in question from other styles and had not proven that the drop in rental income was due to brides renting the allegedly plagiarized versions.
COMMENT
Wedding dresses tend to share some common characteristics. They are usually full length and white. They are made from expensive fabrics. Some have plunging necklines, others are more modest. Some have backs, others are backless.
To see Ms Galit Levi’s current collection: http://www.galitlevi.com
It is likely that in a season, distinctive styles will be popular, and these may ape the dress worn by a celebrity or model. That which is considered in such a style may be different from a copy that is fairly considered as plagiarism.
Most importantly, the dresses have to fit the bride, and many brides do not have the figure of a model. That other designers chose to put a similar flower in the bride’s hair and claim that the dress was Mally Levy style was not enough to establish that Ms Galit Levy’s rights had been infringed.
This is a good decision. It is also an important one as it establishes what a plaintiff needs to prove to show that her design is being plagiarized.
Tel Aviv Central Court 2237-08-07 G. L. Couture LTD. vs. Trobolski Brothers LTD., Ovadia Cohen, Alon Solimny, Sabina Millenium LTD. and Hinuma Bridal Centre and Feminine Beauty LTD. 16 February 2010.