Hebrew University Sue General Motors

May 30, 2010

Jerusalem’s Hebrew University has filed a lawsuit against the American automotive giant General Motors over an advertisement containing a likeness of Albert Einstein.

Einstein willed the University his publicity rights, and has been generating royatlies for them since his depth in 1955.

GM ran a four-page ad in People magazine last fall, that included a photo of a shirtless model with Einstein’s face, and a tattoo on his shoulder reading “E=MC2″. On a separate page, the GMC Terrain was featured with the slogan “Ideas can be sexy too”. The ad was created especially for People’s “Sexiest Man Alive” issue.

According to suit filed by Adv. Antoinette Waller on behalf of the university, “the tattooed, shirtless image of Dr. Einstein with his underpants on display is not consummate with and causes injury to [the university's] carefully guarded rights in the image and likeness of the famous scientist, political activist, and humanitarian,”.

Forbes magazine ranked Einstein as the fourth most lucrative famous dead people in 2008, with profits of some $18 million a year.


Hallachic Perspectives on Copyright

April 25, 2010

I was privileged to attend a seminar on practical and theoretical Jewish Law (Hallachah) regarding software and music / film downloads. The seminar was hosted by the Advanced Rabbinic Program at Psagot, which aims to train judges of Jewish Civil Law (Dayanim).

There were three presentations by leading Rabbinical scholars, and this article attempts to put across their positions for the layman. Of necessity, I am simplifying their positions. I also admit that I am out of practice in following presentations of this sort, and possibly, some of the subtleties went over my head.

I will attempt to obtain a Hebrew transcript for any interested parties.

All three authorities accepted that since Halacha considers Civil Law on monetary matters as binding anyway, Copyright and Contract Law were sufficient to obligate parties not to make illegal downloads or installations. The following discussion is, therefore, theoretical, in the sense that Talmudic or halakhic sources are not strictly speaking required. 

Rabbi Zalman Nechemia Goldberg spoke first. His biography may be found here:

http://en.wikipedia.org/wiki/Zalman_Nechemia_Goldberg

Rav Goldberg took it as assumed that a creative work was the property of the originator and argued that there was Talmudic precedence for a seller or donator to sell with restrictions, thereby finding a basis for licensing agreements. The basis brought was that Rabbi Meir claimed that one could give charity specifying that the money donated was for the purpose of buying shoes. Evidence that this was codified as Law came from the fact that the Medieval Authority Rav Alfazi accepted that when hiring out an animal to someone, it was legitimate to condition the transaction on preventing the  renter from lending or renting to a third-party. By analogy, software and copyright licenses were considered as upheld by Jewish Law.

Of interest, he pointed out that when the Vilna Talmud was printed in the 19th Century by the Widow Romm and Sons, it challenged an hegemony by the Slavuta press. Although there were Hassidic vs. Mitnagdic / Haskalic overtones, at least part of an attempt at creating a 20 year ban against the Vilna press producing copies of the Talmud, was the investment of the Slavuta press. I note that this is rather like the first Copyright Ordinance, the Statute of Anne, also intended to protect the publishers and not the authors.

Rav Goldberg went on the rule that all illegal copies and downloads were separate sins, and that it did not matter whether the copied material was copied from a Kosher version or from an illegal copy. He referred the audience to Tchumim Vol 6 where he had published extensively on copyright topics.

Rabbi Shlomo Dzialowski

Rav Dzialowski purposely kept his presentation superficial. He won over the audience by talking about his computer skills as compared to that of his grandchildren, and claimed to lack the computer skills to make illegal downloads from the Internet.

Rav Dzilowski quoted Rav Vozner (Emek Mishpat), that copyright infringement was ‘Gezel’ – best translated as robbery, particularly highway robbery, and thus equivalent to piracy.

Quoting the leading rabbinic authority of recent years, Rav Auerbach, Rav Dzialowski ruled that one had ownership of one’s creations.

Finally, he quoted Rav Shkop (1860 - 1939), that the reason why someone was liable for damage caused by an obstruction in a public thoroughfare of his creation was just as every inventor of something new was entitled to it, he . (Novela on Baba Kama, first section).

Rav Dzialowski went on to explain that in the same way that the eggs of one’s chicken, or the calf of one’s cow were one’s property despite no Biblical source to that effect, an invention or creation was similarly the property of the inventor or creator.

As to intangibles, to explain why, despite the lack of a tangible loss to the creator by copying software or music, he drew an analogy to Maimonides’ ruling that one had to pay a Doctor for his consultation; the payment covering skill, training, etc., regardless of the fact that the doctor was not poorer for providing his service.

In other words, Rav Dzialowski’s argued that despite the Torah discussing stealing of tangible objects such as cows and sheep, there is, nevertheless, a long tradition and understanding that intangibles have value. 

In summing up, Rav Dzialowski ruled that one can sell one’s knowledge, skills and creations and can create conditions for their resale, in other words, licensing.

Rav Yitzhak HaLevi Clab rejected the arguments of robbery. In his opinion, robbery required the victim to have a tangible loss, and arguing that a robbery construction would be problematic as a basis to prevent one from copying a copy. Rav Clab’s position was that under the general principle of Loving thy Nabour as One’s Self, that, according to Rabbi Akiva is the basic principle of Judaism,  whenever one benefitted from someone else’s creativity or toil, one had to pay the market price. Generally the creator can fix his own prices.

Based on this reasoning, it is immaterial where a software program is purchased or a song is obtained, the person downloaded is morally obliged to compensate the rights holder, usually the creator, for benefit from the creation.

The program was well constructed and informative. I congratulate the organizers.


Minyan at INTA – be the 10th Man!

March 21, 2010

As my partner Jeremy Ben David is saying Kaddish, as is Professor Jeremy Philips, we are trying to ensure a minyan (quorum) at the Boston INTA conference headquarters. With three from our firm, and a few friends and colleagues, it is looking good.

We are interested in organizing Shacharit, Mincha and Maariv (morning, afternoon and evening prayers).

Please send me an email to mfactor@israel-patents.co.il if we can count you in.

Drop by JMB, Fa(c)tor & Co.’s stand no. 146 for up-to-the-minute details of when and where the prayers will take place.

(although generally taking a pluralistic, mutli-racial, egalitarian and equal opportunity approach, this posting is aimed primarily at male Jews; however everyone welcome!).


Judicial Review Officer Rejects Request for Summary Dismissal and Clarifies Requirements for Same

November 16, 2009

HaIR Halvanah LTD. (White City LTD.) filed a request to cancel a number of trademark registrations filed by Biyanei HaIr HaLevanah Achzackot LTD. (White City Buildings Holdings LTD.).

white city

The marks in Hebrew or English, are for העיר הלבנה White City and for White City Buildings.

In response, Adv. Aryeh Reif, representing the trademark applicants applied for Summary Dismissal, claiming that the opposer was acting in bad faith as there was ongoing negotiation between them to settle the issue, and that the request was by way of arm twisting. 

BACKGROUND
Tel Aviv, built on the sand dunes north of the ancient port city of Jaffa, is the first Hebrew city in modern times.  Founded in 1909, its style was innovative, tailored to the needs of its residents, to their life styles and the climatic conditions of the region.

“The White City”, the world’s largest grouping of buildings in the International Style, also known as Bauhaus, was planned by the famous Scot, Sir Patrick Geddes. About 4,000 buildings were constructed in this area, beginning in the 1930′s until the establishment of the State of Israel. The “White City” is located between Allenby Street in the south, Begin Road and Ibn Gvirol Street in the east, the Yarkon River in the north, and the Mediterranean Sea in the west.

The buildings of “The White City” were designed by Jewish architects, who had studied in Europe before their immigration to Palestine, which later became the State of Israel. This group created a new architectural language, which is rich and diverse, characterized by its asymmetry, functionality and simplicity. The balconies, building pillars, flat roofs and “thermometer” windows became the trademarks of the city.

other Bauhaus style buildings in Europe were destroyed in the Second World War and the style only survives in Israel. In July, 2003, UNESCO, the United Nations Educational, Scientific and Cultural Organization, proclaimed ” The White City”, the unique urban and historical fabric of Tel Aviv-Jaffa, as a World Cultural Heritage site. thereby bestowing international recognition of the special architectural qualities of the buildings, streets, squares and avenues of historic Tel Aviv.

DECISION

The parties argued whether or not there was an issue of bad faith or not, and whether that was relevant. Additionally, the applicant claimed that opposer was pursuing the summary dismissal route as he was estoppeled from arguing substantively against the distinctiveness of the marks as they were pursuing similar marks themselves.  

The Judicial Review Officer, Yaara Shoshani Caspi neatly side-stepped the discussion, and, following the precedence of a cancellation proceedings relating to TM 162949 Banana Beach, ruled that, in the absence of IP specific regulations applicable to proceedings before the Israel Patent and Trademark Office, it was appropriate to adopt the relevant Civil Procedure Ordinance as used by the courts. In this case, the relevant ordinance is Regulation 100 from the 1984 Civil Procedure Ordinance.

Consequently, as far as trademarks inter parte proceedings at the patent office are concerned, like at the courts,  summary dismissal is only appropriate where one of the following is true:
(i) there is no case to answer for;
(ii) there is a prima facie case that the proceeding brought is baseless and brought for the sake of aggravation;
(iii) there is a missing figure (damages, etc.) that hasn’t been filled by the plaintiff, or
(iv) an insufficient fee was paid to the court and this wasn’t put right

Based on the well established principle that parties are entitled their day in court (see Civil Case 2452/01  Adv. Dror Oren vs. Migdal Insurance LTD),  Caspi Shoshani threw out the request for summary dismissal and awarded legal costs of 5500 NIS against the applicants to the opposer of the marks.

This interim decision was published hard-on-the-heels of the Jerusalem Colony Hotel decision by the Jerusalem District Court. However, in this case, we believe that the timing is coincidental. No doubt that precedence will have some impact on the final trademark ruling.


Lukes Oil Convenience Stores Sued by Union of Orthodox Jewish Congregations of America

October 10, 2009

The Union of Orthodox Jewish Congregations of America have filed a lawsuit in the U.S. District Court in Hammond after a regional gas station called Luke’s Oil Co. failed to remove the trademark OU Kashruth symbol from its logo.

The OU symbol indicates that food is kosher and supervised as such by the  Union of Orthodox Jewish Congregations.

Having registered the symbol as a trademark, the Rabbinic Authority are relying on trademark infringement as a quick and efficient way to have the false certification removed.

For more details, see: http://www.wbbm780.com/Orthodox-Jews–Labels-not-kosher-at-Luke-Oil/5409602


Israel Patent Office Rules Judicial Estoppel to Prevent Post Decision Amendment

June 4, 2009

Back in March, we reported a decision to invalidate Israel Patent number 184892 which related to claims of inventiveness for overlocking the hem of a ritual garment. See  Another Two Holding a Tallit.

soldiers in tallitot

In a sequel to this sad story, the applicant has requested permission to amend the claims and that opposer has opposed this. The arbitrator, Noach Shalev Shmulovich, has ruled that it is too late to raise this type of issue which should have been raised prior to his Decision. Without, ahem, knocking the ritual significance of a hem.

Applicant cited Section 65 that allows post-grant narrowing and does not rule out post Decision, and pointe out that under Section 75, annulmnet proceedings were appealable, and thus the decision is not final, per se. The adjudicator accpeted that there was a period for judicial review and the the client could have gone to court, but ruled that it was too late to amend the claims.

  The decision could have ramifications for more  serious cases such as pharmaceutical patent oppositions and annulment proceedings which generally revolve around the issue of inventive step.  Clearly it is advantageous in such cases, as with Law generally, that decisions are, after appeals, etc. , eventually final.

Applicant is reminded that in Jewish Law a court ruling “Maaseh Bet Din” is generally final as well.


Trademark or Hametz?

January 13, 2009

An Israeli bakery has filed a suite accusing another Israeli bakery and a U.S. importer of trademark infringement.

The plaintiff, Matzot Aviv Ltd.has been making matzos (unleavened bread – essentially a wheat and water based cracker with a cardboard like texture Read the rest of this entry »


Google Ad-words – an Israeli Perspective

April 8, 2008

The issue of using other’s trademarks or names as Google ad-words is both a legal and ethical one. If one has built up a reputation Read the rest of this entry »


“Kaynus” Trademark Upheld by Jerusalem District Court

July 2, 2007

In the latest round of an ongoing trademark battle, Israel Ariel, owner of a mark for “kaynuss” which is Yiddish for reed or cane, has won recognition for the trademark.
Henceforth, Ariel can stop other schach machers Read the rest of this entry »


Relax – Don’t do it, Frankie goes trademark!

May 31, 2007

The UK Intellectual Property Office agrees that the goodwill in the name of Frankie Goes to Hollywood – the chart topping band of the eighties, belongs to members of the band’s original line-up, and that an application to register the name as a trade mark by former lead singer Holly Johnson Read the rest of this entry »


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