Carbon Virgin Trademark Upheld in UK

April 22, 2011

The UK High Court has upheld a hearing officer’s decision rejecting an opposition filed by Virgin Enterprises Limited (VEL) under sections 5(2)(b) (likelihood of confusion) and 5(3) (unfair advantage) of the Trade Marks Act 1994,thereby allowing the word mark CARBON VIRGIN to be registered as a trade mark in class 35 for services including advertising, opinion polling and data processing.

The opposition was based on Virgin Enterprises Limited ‘s registrations of VIRGIN and other marks including the word “Virgin”. Norris J confirmed that appeals against a hearing officer’s decision were by way of review rather than rehearing (applying Reef TM [2003] RPC 5). Among other things, he upheld the finding that, while there was a reasonable level of visual and phonetic similarity between the marks, the word “Virgin” had a subtly different meaning in each mark, resulting in different concepts being created in the mind of the average consumer looking at the respective marks as a whole.

Case: Virgin Enterprises Ltd v Casey [2011] EWHC 1036 (Ch), 20 April 2011.

Despite noting that Richard Branson has attracted headlines for reducing carbon emissions, we approve of this decision, which contrasts nicely to the Israel Patent Office upholding a similar opposition from Virgin Enterprises against ‘Virgin Candles’ for candles made from olive oil. See http://blog.ipfactor.co.il/2007/11/10/david-loses-virgin-to-goliath/


Counting Sheep for Insomnia – Do sheep count???

March 9, 2011

Neurim’s appeal against the refusal of the UK Patent Office to issue a Supplementary Protection Certificate for Circadin has been referred to the European Court of Justice –the CJEU by the Court of Appeal.

Background

Before a new drug is allowed to be used, regulatory approval is required. This typically takes several years and the drug usually reaches the market towards the end of the 20 years of regular patent protection. It will be appreciated that to bring a drug to market costs hundreds of millions of dollars and very few potential drugs obtain regulatory approval and can be prescribed. There is generally believed to be a market failure in the regular patent regime in that the period over which the patent enables the company that developed a drug to sell at monopolistic prices is considered insufficient to enable the drug developer to recoup their investment and make a reasonable profit.

It is therefore argued that under the standard patent term, there is no incentive to develop and bring new drugs to market. Consequently, various countries that have drug development industries, or which are bullied by countries having drug development industries have adopted patent term extensions, or, as they are called in Europe, Supplementary Protection Certificates (SPCs) which effectively extend the patent for up to an additional 5 years beyond the regular patent protection period of 20 years from filing.

There is, however, a catch. To prevent evergreening – extending patents indefinitely thereby preventing generic competition – such Supplementary Protection Certificates (SPCs) may only be obtained following the first regulatory approval.

The case

Neurim, an Israeli ethical drug company has developed a revolutionary and patented treatment for insomnia based on use of the natural hormone melatonin. The drug, called Circadin, took 15 years to obtain regulatory approval from when their first patent application (European Patent Number EP (UK) No. 0 518 468) was filed on 23 April 1992.

On obtaining regulatory marketing approval in June 2007, Neurim requested an SPC under Art. 3(d) of the SPC Regulation EEC 1768/92 (now EC 469/2009), claiming that this was the “first authorization to place the product on the market as a medicinal product”.

However the British Intellectual Property Office (UK IPO) refused the request on the basis that Circadin was not the first marketing authorization for Melatonin, since another party had obtained approval for “Regulin”, a melatonin medicine for sheep, back in 2001, issued by the UK Veterinary Medicines Directorate under Directive 81/851/EEC. The decision was appealed to and upheld by the court of first instance, and was then appealed to the Court of Appeal who has referred the case to the CJEU.

The Court of Appeal was required to interpret Art 3 of the SPC Regulation and determine whether a valid authorisation had been given for “the product” in question.

The UKIPO argued that melatonin was “the product” and therefore authorisation had been given when it was approved for use in sheep. Neurim argued that sheep were irrelevant – an SPC is just that: protection supplementing the protection of the basic patent. Therefore, as each patent can have its own SPC (but only one), the relevant Marketing Approval for that patent is a marketing approval for a product falling within the scope of that patent.

In the Court of first instance, Justice Arnold was of the opinion that the Regulation was clear, and upheld the IPO’s assessment of the relevancy of the sheep. The Court of Appeal was not so convinced:

Lord Justice Jacob:

“We consider that Neurim’s arguments are not only tenable: in our view they are right. Many kinds of valuable pharmaceutical research will not get the encouragement or reward they deserve if they are not. Pharmaceutical research is not confined to looking for new active compounds. New formulations of old active substances are often sought. Most are unpatentable but from time to time a real invention is made and patented.

Moreover there is much endeavour to find new uses for known active ingredients. The European Patent Convention 2000 has indeed made the patenting of inventions in this area clearer. Its effect is that a patent for a known substance or composition for use in a method of treatment is not to be regarded as old (and hence unpatentable) unless use for that method is known. It would be most unfortunate if second medical use patents could not get the benefit of an SPC.”

For more information, see: the SPC Blog here and here

Court of Appeal: Neurim Pharmaceuticals v The Comptroller-General of Patents [2011] EWCA Civ 228.

COMMENT

Neurim’s Circadin is the only ethical drug other than Teva’s Copaxone that has been developed and brought to market by an Israeli company. The patent in question, and the other patents in Neurim’s portfolio was drafted and prosecuted by my late partner, Dr Stanley Davis.

JMB, Factor & Co. weren’t involved in requesting the SPC in the UK, but have been involved in a corresponding request to the Israel Patent Office. Under current Israel Law (pending an amendment), the extension available in Israel is for the shortest extension granted by a country offering patent term extensions. Consequently, the extension in Israel may be invalid due to the UK case.

Strange things happen when prosecuting pharmaceutical patents. In Korea, a scientific paper relating to Melatonin in cod fish was cited against the corresponding application as rendering treatment by melatonin obvious. One would imagine that fish and humans have very different physiologies. By comparison, sheep and humans are somewhat similar, but Regulin is not a treatment for insomnia in sheep (I believe they count people to induce sleep).

Apparently Regulin improves the reproductive performance of pure bred and crossbred lowland sheep which are to be mated early in the season before the usual peak of reproductive activity. Regulin is recommended for use in Suffolk and Suffolk cross type flocks to cause lambing to start between early December and mid January and in Mule and halfbred flocks to start lambing between late December and mid February.

We await developments with interest.


UK Prime Minister fast tracks patent applications with a positive IPER

May 30, 2010

UK Prime Minister David Cameron has announced (Circular PN013) that UK National Phase Patent Applications having a positive International Preliminary Examination Report (IPER) will be fast tracked and within two months of entering national phase in the UK, the applicant will receive a Notice or Allowance or an Official Action detailing what needs to be done to put the patent application into a position for allowance.

We note that in this regard, the Israel Commissioner of Patents has been there, done that.

Nevertheless, we are pleased to see that the new  Prime Minister has an awaremenss of IP and hope that other regimes will follow suit.  Ideally, the PCT mechanism should be a fast track not a delaying tactic.


Is the glass of Coca Cola half empty or half full?

March 12, 2010

In the UK trademark office, the ‘appointed Person’ has overturned a ‘hearing officer’s decision concerning a trace mark application filed by Coca Cola for “NO HALF MEASURES” applied for in relation to various services in class 41, including education, training, entertainment and sporting activities. (It is not recorded if the overturning resulted in spillage).

Unlike the hearing officer who considered the mark devoid of distinctive character, and therefore not registerable under section 3(1)(b) of the Trade Marks Act 1994, the appointed person considers the mark not devoid of distinctive character. The hearing officer, Mr. J Pike, had considered that the mark was nothing more than a slogan which sent a message – that the applicant provided services which would meet consumers’ requirements, even if their expectation levels were high – which could apply to any undertaking.

This is in line with an Israel Trademark decision regarding a Coca Cola advertising slogan – of the World.  The Appointed Person, cited the recent ECJ decision in Audi AG v OHIM, Case C-398/08, see http://blog.ipfactor.co.il/2010/01/25/european-court-of-justice-recognizes-vorsprung-durch-technik-as-distinctive-trademark/ and held that the mere fact that a mark was perceived as being a promotional statement and, because of its laudatory nature, could be used by others, was insufficient per se to support a finding of non-distinctiveness under section 3(1)(b). He went on to rule that a mark could convey an objective message and still indicate origin, and the mark in issue had distinctive character for the services applied for.

Case: In the matter of application no. 2472042 in class 41 by The Coca-Cola Company, and an appeal to the Appointed Person against the decision of Mr A J Pike dated 30 April 2009, 28 February 2010.


The UK Intellectual Property Office issues a Virgin trademark ruling that contrasts the Israel Approach

January 22, 2010

A South African entrepreneur Dimitri Philippou, has registered the following phrase as a trademark: “You can’t be a virgin all your life it’s time®”, this despite heavy opposition from Richard Branson’s Virgin Enterprises. Leaving aside the clear lack of accuracy in the phrase – think of nuns, the Madonna (both the Virgin Mary and the rock singer), the victims in episodes of CSI, Law and Order, Quincy, books by PD James where the surgeon conducting the post-mortem notes that the female victim in virgo intacta, Philippou’s company Bodtrade 54 intends using the slogan for one of his core businesses “Bodtrade Hotels” or “Bodtrade Telecoms”.

With a name like Bodtrade, I suspect that the services provided are the sort of thing that should best be used with discretion and without leaving itemised phone statements for family members to find. That as may be, it contrasts nicely with the Virgin candles ruling in Israel see http://blog.ipfactor.co.il/2007/11/10/david-loses-virgin-to-goliath/, where Virgin enterprises succeeded in crushing a small business making candles out of olive oil, presumably for sacramental purposes. Unlike the classification for candles, Virgin Enterprises does have telecommunication and hotel businesses, so the case for Branson’s conglomerate arguing dilution, and if my suspicions are correct, tarnishing, are far stronger than they were in Israel. Generally, slogans of the type above are not considered  in Israel at all, with the notable exception of “a diamond in your pocket” http://blog.ipfactor.co.il/2009/03/17/israel-patent-office-allows-descriptive-slogan-to-be-registered-as-a-trademark/.

Although the UK decision that virgin is being used a noun is, in my opinion correct, it is apparently the first time in the history of Virgin Enterprises Limited, started by Branson in 1970, during the free love years, that a company outside his group has managed to secure a trademark registration including the word ‘virgin’ apart from marks registered for olive oil in which the word is descriptive (at least according to most – with the Israel Patent Office presumably dissenting).


UK Patent Office Affirms That Software Inventions Are Not Patentable

June 29, 2008

A hearing officer of the UK Intellectual Property Office has held that an invention which made financial Read the rest of this entry »


UK Patent Office Challenges Court Ruling re Software Patents

March 20, 2008

In a press release of the United Kingdom Patent Office, the office has decided to appeal a recent High Court Decision  Read the rest of this entry »


Yeda vs. Rhone-Polenc Ruling Issued by House of Lords

October 30, 2007

The long awaited House of Lords ruling concerning the ownership of a chemical immunology Read the rest of this entry »


UK Intellectual Property Office to Stop Examining Trademarks on Relative Grounds

July 21, 2007

The UK government has recently published the Trademarks (Relative Grounds) Order 2007 (SI 2007/1976), which will come into force on 1 October 2007.

The Order brings Read the rest of this entry »


Follow

Get every new post delivered to your Inbox.

Join 93 other followers