I went along to a Madrid Protocol seminar yesterday, that was organized and hosted by the Israel Patent and Trademark Office. There were feelings of deja vu, with the speakers and most of the audience overlapping with those at a similar event held 3 years ago, when Israel was supposed to implement Madrid, but didn’t due to technical problems due mostly to computerization and meeting the stringent deadlines.
Dr Meir Noam the Commissioner of Patents and Trademarks, and Ms. Nurit Maoz, Head of the Trademark Department, both briefly spoke, followed by Andre Ntamack, Head of International Trademark Examination at WIPO who was the main speaker.
After endearing himself with the audience by using a smattering of Hebrew phrases, he mentioned that it was his second visit and presentation on the subject, so apparently he was also experiencing deja vu. Ntamack then went on to explain about Madrid and how to file and prosecute international applications. The chocolate croissants were delicious. The coffee was Elite Instant and Turkish (Botz), and there was no tea.
The lecture hall was comfortable though, and apart from the usual internet hiccups and problems with the microphone, etc. the event went smoothly. Andre Ntamack gave Jerusalem as an example of a location in Israel, which, for a UN employee, was quite refreshing. I am not sure if he knew that Malcha, where the Patent Office is, was under Jordanian Occupation prior to 1967.
When asked, he stated explicitly that there were no provisions for rejecting an application that was also ratified in Israel, or where applicant was domiciled or incorporated in Israel or of Israel nationality. Somehow I suspect that Iran, Syria and other members of the Madrid Protocol that do not recognize Israel’s existence, and apply a third-party boycott, will no doubt create some wiggle-room.
Ntamack estimated that the overall effect of Madrid would be more not less work for local practitioners. What is certain is that it offers local industry and exporters with a cost-effective way to get protection for their trademarks, that they’d be advised to utilize.
As is typical of these events, it offered a good opportunity to exchange greetings with other practitioners.
The Israel Patent Office and WIPO are to be congratulated for puttign together a professional event.


Posted by Michael Factor 















