In a somewhat Bizarre ruling, the Indian High Court has ruled that Magnum cannot be registered as a trademark for cigarettes since it is a generic type word meaning big.
Now, for Champagne, magnum should not be allowed, but the term is used and trademarked for handguns, cars, investment funds and why not cigarettes? Why are Classic, Gold, Silk Cut better terms. Is magnum synonymous with King Size? We think not.