American Airlines Sues Yahoo

American Airlines has sued Yahoo for trademark infringement. The issue is paid adverts using American Airlines trademarks such as “American Airlines” and “AAdvantage”.

Apart from the still-open legal question as to whether selling trademarks as search terms is an infringement or whether aiding and abetting competitors to capitalize on trademarks is infringement, the case emphasizes the problem with distinctive names. AAdvantage is one thing, but American, AIrline or American Airlines are kind of generic and descriptive.

Categories: trademarks

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: