“Free your skin” – refused as trademark in Israel

The Eveready Battery Company LTD. filed Israel trademark application numbers 20449 and 204832 “Free your skin” for shaving cream and gels and for razor blades in classes 3 and 8.

Ruling the marks descriptive and lacking distinctiveness, they were refused, and, in a ruling by Deputy Commissioner of Patents and Trademarks, Noach Shalev Shmulovich, the refusal was upheld, despite the mark being registered in the US and thus arguably allowable under Section 16.

Categories: Uncategorized

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