See what could be – lacks distinctiveness

In yet another trademark decision regarding slogan type descriptive marks, Israel trademark applications 211894 to 211889 “See what could be” to Johnson & Johnson for various eye treatment products, have been ruled as generic and descriptive. In contrast to the “Party like a RockStar” mark, despite this one also being registered in the US, the Deputy Commissioner of Patents and Trademarks cannot see (pun intended) any distinctive characteristic whatsoever, and so the mark has not been allowed under Section 16.

Categories: Israel Patent Office Rulings, Israel Trademark, trademarks

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