Trademark Request for “Quality Management” Rejected as Being Laudatory

Kenshoo LTD provide Internet search optimization services and filed two Israel trademark applications, Numbers 211981 and 211982 for the word marks “Quality Management” in classes 35 (advertising) and 41 (internet services) respectively.

The trademark examiner rejected the marks as being merely laudatory, and the Commissioner of Patents has rejected an appeal, ruling that the marks lack inherent distinctive characteristics, and simply implies that the applicant considers their services of a high quality but does not indicate the source fo the service to the consumer.

Categories: Israel Patent Office Rulings, Israel Trademark, trademarks

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