Orthodox Union in United States Enforces Kashrut Supervision with Trademark Suit

The Orthodox Union has a registered trademark for the circle U sign as shown.

MOOMilk, a product of a dairy in Maine uses the symbol but their milk is not supervised by the Orthodox Union. 

In the suit, the Orthodox Union said it made clear to MOOMilk that its symbol was a protected trademark:

“MOOMILK’s conduct has injured the Orthodox Union and kosher consumers who rely on the Orthodox Union and the OU mark as an indicator that a merchant using that mark or a product bearing that mark has been supervised, endorsed or approved by the Orthodox Union,”

The suit asks for a preliminary injunction to keep MOOMilk from using the trademark. It also demands that MOOMilk provide details about all of the dairy’s unauthorized use of the mark and give information of “all sales and profits gained from the sale of products, bearing or sold in connection with MOOMilk’s use of an unauthorized OU mark.”

The union is looking for damages “in an amount of three times the amount of the Orthodox Union’s damages or MOOMilk’s profits … for MOOMilk’s intentional and willful use of a counterfeit OU mark.”   See here for more details.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: