Sometimes, clients chose rather unfortunate logos and slogans. This is a case in point. Manchester United is a very successful football club. Indeed, I would argue that it is the most successful sporting club in world history, and we are generally honoured to handle their trademarks in Israel. Recently, they launched a new logo, made up of the letters MUFC standing for Manchester United Football Club. The logo arranges these letters in a diamond shape and uses an angular, squarish font. Some have found the logo disturbingly reminiscent of a Swastika – particularly due to the red and black colour scheme chosen. The logo was launched with a copy of their fan magazine titled New Order. This was particularly unfortunate, since the term New Order was used by Hitler to describe the Third Reich.
The logo and title caused a tremendous media backlash, and United’s head of media, David Sternberg, tweeted an apology and pledged an investigation into how the publication was cleared for publication. He wrote: “The creative is completely inappropriate; we apologise unreservedly and are taking appropriate internal action.”
Since this seems to be a genuine error and the logo has been dropped, the issue of having to consider whether or not we would be prepared to handle an Israel trademark application for the logo is moot.