Proctor & Gamble and their local representatives sued for compensation for trademark infringement and passing off after police raided a store-room in the Yagel village and seized thousands of bottles of Head & Shoulders and Pantene shampoo, some full and some empty.
The bottles were counterfeit, but Proctor & Gamble could not prove actual substantive damages, and the Magistrate’s Court ruled 30,000 Shekels (about $7000) in estimated damages.
Counterfeiting causes tremendous damages, not only in lost sales, but in damage to reputation. A lot of R&D goes into developing a liquid gunk that removes oiliness and dandruff without irritating the scalp, which can be washed out leaving a conditioning component behind. I assume that the counterfeit stuff is less effective.