Bet Electric Elite Mehandesim LTD applied for the above trademark no. 232670 covering wholesale and retail of electric, electronic, communication home appliances and computers; all included in class 35.
Electra Consumer Goods (1951) LTD opposed the mark. Their behavior was not found to be equitable, and ruled 2000 Shekels costs against them, and Ms Shoshani Caspi gave opposer 14 days to file a statement in response to applicant’s statement.
Since Electra Consumer Goods (1951) LTD failed to respond, so Ms Shoshani Caspi allowed the mark to be registered, but noted that opposer could file cancellation proceedings.