Israel Trademark 249163 for E-go – Costs Reduced Dramatically on Appeal


Seven 23 S.R.L. filed Israel Trademark Number 249163 for Ego, covering:

Eau de Cologne; cosmetic creams; cosmetic preparations for skin care; eau de toilette; hair spray; cleansing milk for toilet purposes; lotions for cosmetic purposes; lip glosses; mascara; cosmetic pencils; oils for cosmetic purposes; lipsticks; cakes of toilet soap; shampoos; nail varnish; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices in class 3; Eyeglasses; lenses for eyeglasses; contact lenses; sunglasses; cases for eyeglasses; eyeglasses frames; eyeglass chains; eyeglass cords; containers for contact lenses in class 9; Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments in class 14; Leather and imitations of leather and goods made of these materials and not included in other classes; trunks and travelling bags; umbrellas, parasols and walking sticks in class 18, and Clothing, footwear, headgear in class 25.

After an Opposition was filed by Michael Shokorola Muthada, Seven 23 S.R.L. decided to abandon the mark and thus costs were ruled against them. Michael Shokorola Muthada requested costs of 20,000 Shekels. Adv. Aharon Factor who  handled the case appealed this sum noting that Muthada’s attorneys did not detail or attempt to justify these costs. Under Section 69, Ms Yaara Shoshani Caspi came up with what she considered a more reasonable figure and reduced the costs to 6000 Shekels.


We represented the Applicant in this case.

Categories: costs, Israel Patent Office, Israel Patent Office Rulings, trademark, trademarks, החלטת רשות הפטנטים, סימן מסחר, קנין רוחני

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