And the Oscar goes to Israel Ministry of Tourism


Distinctive Assets has put together a goody bag to give out at the Academy of Motion Picture Arts and Sciences (AMPAS)’ award cermony known as the Oscars. The bag, worth an alleged $200,000 includes a VIP trip to Israel that is partly sponsored by the Israel Ministry of Tourism, amongst other expensive gifts including personal intimate massage devices, a vaporiser for a medical drug that is otherwise generally illegal and a device called a “vampire breast lift” whose usage esapes me.

However the Academy of Motion Picture Arts and Sciences (AMPAS), which manages the Oscar movie awards ceremony said it does not give out gift bags and AMPAS filed a lawsuit at the US District Court for the Central District of California on Tuesday, February 16 complaining that the marketing company’s actions have caused confusion and may lead people to assume that it is connected with the bags.

According to the complaint, the marketing company has used social media to promote the bag, including using the hashtag #OscarsSwagBag.

AMPAS also complained that Distinctive Assets sent press releases to news outlets and has misused its trademarks in the promotional material.

Categories: Fair Use, famous marks, Israel Related, Uncategorized

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