Big Commercial Centers LTD owns Israel registered trademark no. 114902 for Shopping and commercial centers in Class 35. The mark was applied for in 1997 and registered in September 2000.
Big Commercial Centers LTD obtained a temporary injunction against a mall in the Red Sea resort town of Eilat that forbids them from using the word BIG in English or transliterated in Hebrew “ביג”as their name of part of their name.
The Eilat mall is called Big Outlet. Big Commercial Centers LTD operates a shopping center called Big Eilat.
The Big Outlet mall appealed to the Supreme Court who considered that the temporary injunction was reasonable, but, noting that the Eilat shopping center had strong arguments as well, and that both parties had spent over a million shequels in promoting the name BIG, ordered the deposit for covering damages in case Big Commercial Centers LTD lost the case to be increased from 150,000 Shekels to 250,000 Shekels.