Photos of Real Estate Are Copyright Too…

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Estate Agents as they are called in English, or realtors as the Americans refer to them, help owners sell or rent out properties, and take a commission for so doing.

A picture is worth a thousand words as the saying goes. One estate agent who took photographs of properties and used them on his websites, discovered a marketeer marketer who used the same photos on a competing website. The estate sued for copyright infringement and succeeded in proving ownership of the copright in the photographs. A competing estate agent cannot claim ‘innocent infringement’ and the plaintiff was awarded 2500 Shekels damages.

COMMENT

Bearing in mind the low level of originality in such images, but that one estate agent is entitled to expect that his competitors will take their own photographs or come to an arangement with him to use his pictures for a fee, the ruling seems reasonable. True, statutory damages wihout proof are considerably higher, but these are a maximum, not automatically given, and a standard photo of an apartment block or similar is not high art.

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