ECJ rules that the shape of a Rubik Cube is not a valid trademark

cube

Everyone agrees that three dimensionsal trademarks are possible. A classic example might be Rolls Royce’s mascot.  Where a mark has functionality, it becomes more difficult. Unique packaging, such as the shape of a truly unique bottle, is trademarkable.

Rubik’s Cube, which was invented in 1974 by Hungarian architecture professor Erno Rubik, has enduring popularity and has sold more than 400 million cubes worldwide. Seven Towns registered the Rubik’s Cube as a three-dimensional EU trademark with the EUIPO in 1999. Simba Toys challenged the registration, but in 2014 the European Union General Court decided the three-dimensional trademark was valid, and ordered Simba to pay costs.

The European Court of Justice has now ruled the registration invalid.

And what about Israel? Been there… Done that.

One Response to ECJ rules that the shape of a Rubik Cube is not a valid trademark

  1. Sharon says:

    Finally someone got it right. TMs should be used as tool to boost competition not stifle it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: